18 November 2021
Food for Thought
Christchurch couple encourages eco-living with refillery Food for Thought.
Through the chaos of 2020, Deneale and Charlie Knox started up their slow-living style grocer in Christchurch. To connect their venture with the community, they shared family-friendly recipes and invested in marketing. Plus, locals were spreading the word this sustainable-living grocery store!
Deneale shares how she and her husband Charlie:
- Activated forward-thinking with a sustainability-led business.
- Made click-and-collect easy for customers.
- Whipped up an ecommerce website.
- Invested in various marketing channels, and found success with certain methods.
- Changed people’s habits in re-educating consumers.
“We want to make it as easy as possible for the consumer to commit to plastic-free shopping. We need to grow a bit, but we’re pretty happy with our progress.Deneale Knox, Food for Thought
You can do it! [To start a business], you don’t need to have a lot of money, but you do need to get used to reinvesting all of your takings back into your business to sustain it. Get a network of other small businesses, and you can bounce off each other. […] You need a passion for what you’re doing, and really believe and practise what you preach. It’s hard, but also worth it.”
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