Cyber Monday occurs on 28 November this year. It is an American import that has become a fixture of the Kiwi shopping calendar in recent years. Excitingly, it offers huge opportunity for Kiwi retailers to reach the vast shoppers and maximise on sales.
Cyber Monday is a term referring to the first Monday after the Thanksgiving holiday in the United States and has increasingly been merged with Black Friday. This creates one of the biggest shopping festivals of the year. The week between Black Friday and Cyber Monday is now frequently referred to as “Cyber weekend,” and as the sale goes on, the discounts get higher. Retailers should take advantage of this great opportunity to clear their stock and get useful data in advance of the Christmas sale.
Are you interested to know about the key shopping dates leading up to Christmas?
Be prepared for the key shopping dates in the upcoming peak season.
Identifying these dates means you have the right number of staff and stock to remain on top of customer demand. Check our advice here.