Black Friday occurs on 25 November this year. It is an American import that has become a fixture of the Kiwi shopping calendar in recent years. Excitingly, it offers huge opportunity for Kiwi retailers to reach the vast shoppers and maximise on sales.
Black Friday is the day after Thanksgiving in the US. It is now bigger than Boxing Day for New Zealand retailers. Kiwis are increasingly using Black Friday sales to stock up, and kickstart their Christmas shopping.
Are you interested to know about the key shopping dates leading up to Christmas?
Be prepared for the key shopping dates in the upcoming peak season.
Identifying these dates means you have the right number of staff and stock to remain on top of customer demand. Check our advice here.