Finding and recruiting top talent should be a priority for all retailers.
Having great people in your team can help you sell more products, be more efficient, and most importantly, provide outstanding customer service!
Attracting the right people to your business comes down to pitching the role to the right people using the right platform. In a small town, word of mouth and placing an advertisement in the local paper is often the best option, whereas larger retailers in cities rely on online advertising.
Looking ahead and forecasting your recruitment needs means you can start the process early – a key example of this is the recruitment of Christmas casuals. Despite the fact you only have Christmas casuals for a short period of time, they are representing your brand and often the face of your company, so it is crucial to hire the best people for the job.
Conducting a robust process during the Christmas season is particularly important, as this is the time when many retailers are increasing staffing levels to accommodate customers and keep up with demand. A critical stage of getting top performers for Christmas casual, fixed term or permanent positions on board is the interview stage. The need for extra staffing at a busy time is a genuine business reason for having a fixed term agreement but you must recruit on that basis, making sure your intention is clear from the outset.
If you are likely to need casual employees over the summer, we recommend that you start recruiting now. You might want to think about using Student Job Search (which has no cost for employers) to help get the people you need for the busy period – but however you recruit it’s important to make sure that casual employees are truly casual and that you have the right contracts in place. Retail NZ members can access employment contract templates FREE here.
If you have any questions, please check in with our free member Advice Service on 0800 472 472 or email email@example.com.
Are you recruitment ready?
Making sure that you are bringing the right people into your business, and that you follow a good process can avoid all sorts of problems down the track.
To help you get this right, we have developed a guide to all facets of recruitment. It’s a comprehensive resource covering all aspects of the process and it’s FREE for Retail NZ members (or $55 plus GST for non-members).
Get your copy of the guide from our resource library.
Take a look at our Christmas Hub, for helpful tips about staffing, major shopping days, public holidays, customary closedowns, and more!